Retail Estate's proactive approach to leasing and merchandising is achieved by identifying merchant voids in the marketplace and then matching quality tenants to fill the market need.

Retail Estate generates an understanding of each property's unique position in its market and its community based on the company's:
- customer perspective,
- knowledge of local and regional retail development trends, and,
- knowledge of local, regional, and national retailing trends.

The "market void" leasing approach and the unique characteristics of the property become a foundation for Retail Estate's merchandising plan designed to:
- generate extraordinary sales, and,
- provide a sense of community identity.

Every Retail Estate merchandising plan is based on the strong elements of the company's past success:
- strong national and regional tenant relationships,
- the ability to negotiate deals that make sense for the owner and tenants,
- the ability to canvas a market and discover promising local tenants,
- the ability to incubate promising tenants, and,
- the ability to create a "story" for the property which can be bought in to by tenants and customers.

Retail Estate has a proven track record of success founded on the perspective of the customer.

Retail Estate understands that each property is part of a functioning, evolving community. How the community functions and evolves has a great impact on the future of any retail property. As leasing agent for the property, Retail Estate has a duty to stay abreast of community events and demographic trends and, along with its knowledge of local and regional trends, to report to the owner how the course of events may impact the property's future. Retail Estate keeps current on local events and market trends.

Retail Estate creates an intense focus on a property's future. The company's strong leasing and merchandising skills and established presence in the shopping center industry permit effective formulation of how evolving retailing and development trends could affect a property. Retail Estate's commitment to understanding the marketplace of a property, places the team in a position to assess how evolving community and regional trends might affect the property's performance.

Given our experience in property management service, Retail Estate is positioned to advise the owner on the future of the property based on an understanding of the owner's goals and objectives for the property. Retail Estate has an appreciation of the influences that affect property value - evolving local, regional, and national trends in:
- consumer behavior,
- retailing,
- demographics,
- design and "place making," and,
- land use patterns and development.

Retail Estate can assess the strategic position of a property and make recommendations, if appropriate, concerning the strategic direction of property, e.g., sell, expand, reposition, remerchandise, buy additional land, etc. In addition, each report will contain observations concerning events or trends that may cumulatively impact the property's performance.

Many retailers, restauranteurs and other commercial operators who recognize the value of an experienced tenant representative with established industry contacts and relationships look to Retail Estate for a variety of services. Because we're former retailers ourselves, we truly understand the needs of our retail clients. From evaluating site viability to negotiating economics to opening for business, we provide specialized real estate expertise and service. Further, Retail Estate's highly active involvement with the International Council of Shopping Centers (ICSC) adds an extra dimension to our services, enabling us to stay informed on, and even contribute to, what is happening in the industry, as well as allowing us to bring our clients to the forefront and give them maximum exposure.

Retail Estate manages retail and mixed use property development from concept and site acquisition through Grand Opening.

Retail Estate divides its development services into three phases:

• Preacquisition -- conceptual design, conceptual merchandising, site identification and due diligence, contracting and development approvals
• Predevelopment -- final design and construction documents, final merchandising, and execution of anchor tenant leases
• Project Management and Construction Services -- construction of the shell, completion of leasing, tenant coordination, Grand Opening and operations start-up

Our goals are to:
• identify the most promising site
• develop the design and merchandising plan that creates the strongest tie to the community
• generate the highest return on investment for the investor

Retail Estate's strengths in property development are these: we deal daily with tenants and, as a result, know where tenants want to be and where their needs are not being served; we have a history of successful "place making" which is attractive to communities yearning to create a place of community amid the suburban sprawl; and our merchandising expertise creates instant excitement among anchor tenants.

Retail Estate will manage the acquisition process for investors in retail and mixed use properties.

Retail Estate's acquisition service has three phases:
• site identification
• property contracting and due diligence
• property closing and operations

The company's presence in the marketplace on behalf of tenants and landlords combined with the investment perspective of its principals and associates allows Retail Estate to easily identify under performing properties or projects which, although stabilized, have the potential to outperform the market in the future.

Retail Estate takes a proactive posture towards acquisitions. We identify attractive acquisition prospects and attempt to control each property under acceptable conditions in advance of any particular instructions from investors. We then contact those investors who have expressed interest in similar properties. Our preference is to roll the compensation for our acquisition services into an equity stake in the property and to then manage and lease it. In this fashion, Retail Estate's ultimate compensation is based on the success of the acquisition for the investor.

Throughout our corporate history, Retail Estate has been sought out for our consulting abilities by developers, owners/landlords, managers, governments and institutions. Whether for merchandising and leasing direction, space planning and architectural ideas, management or marketing programs, and/or development, acquisition or disposition advice, we stand ready to offer our expertise on all types of retail centers and retail-oriented properties.

When working with governmental entities and institutions, for example, Retail Estate has the specialized expertise that can greatly expedite retail development. After all, these organizations' needs are similar to those in the private sector when it comes to retail development; namely, how to attract and retain top retailers to maximize return on investment.

Sometimes, however, governmental and institutional bodies have to accomplish this with far fewer resources than private developers. That's where Retail Estate can help. We are FDIC-approved brokers with a thorough grounding in development, management, marketing, and leasing of all kinds of retail properties. Retail Estate has assisted governmental entities such as the City of Key West by providing our specialized expertise.